At RCL (Restaurant Cricket League), we believe that sports can be a powerful tool to drive social change. Our goal is not just to celebrate cricket, but also to create a lasting impact on communities, especially in areas related to food security, wellness, and sustainable development. To achieve this mission, we are proud to partner with Akshaya Patra, one of India’s largest and most respected NGOs working towards eliminating hunger and malnutrition in the country.

Who is Akshaya Patra?

Akshaya Patra is a non-profit organization that has been working tirelessly to ensure that children across India get nutritious, freshly prepared meals. Founded in 2000, Akshaya Patra’s mission is to eliminate hunger and promote education by providing mid-day meals to children in government and government-aided schools. The organization operates with the vision of "No child in India shall be deprived of education because of hunger," a mission that aligns perfectly with RCL’s goal of creating a hunger-free and sustainable India.

Akshaya Patra's reach is extensive, serving over 1.8 million children in more than 20,000 schools across 12 states. By providing nutritious meals to children, the organization helps them stay focused on their studies, improves attendance, and contributes to their overall well-being. Their work has been instrumental in supporting India's development goals, particularly in areas like food security, education, and health.

RCL’s Partnership with Akshaya Patra

The partnership between RCL and Akshaya Patra is a natural fit. As part of our mission to promote sustainable food practices and reduce food wastage, we find Akshaya Patra’s work in feeding millions of underprivileged children across India truly inspiring. Together, we aim to amplify our impact and take collective action toward fighting hunger, especially in the context of our cricket league.

Through this partnership, RCL supports Akshaya Patra’s food distribution programs by leveraging the reach and platform of the cricket league. By bringing attention to the cause through engaging cricket events, we are able to spread awareness about the importance of nutrition and food security. The collaboration allows us to channel resources to support Akshaya Patra’s mid-day meal schemes, creating a ripple effect of social good that reaches far beyond the cricket field.

Social Impact Initiatives

At RCL, we focus on creating long-lasting social impact through various initiatives. Akshaya Patra plays a critical role in these efforts, particularly through their contributions to:

1. Food Security: By providing freshly cooked, nutritious meals to millions of children, Akshaya Patra ensures that children in underprivileged communities do not go hungry. This aligns with RCL’s goal of reducing food waste and addressing food insecurity.
2. Sustainable Development: Akshaya Patra not only provides food but also promotes sustainable practices in their meal preparation and distribution. The organization uses eco-friendly methods, including solar-powered kitchens and waste management systems, which resonate with RCL’s values of environmental sustainability.
3. Community Engagement: RCL’s events and activities provide a platform for raising awareness about food security and other societal issues. Through our partnership, Akshaya Patra is able to engage with a wider audience, including corporate partners, individuals, and government bodies, to collectively work towards eradicating hunger.

Strengthening the Vision of A Hunger-Free India

RCL and Akshaya Patra share a common vision: to create a hunger-free India by 2030. As we organize cricket tournaments and events, we ensure that the message of sustainable food practices and hunger alleviation is conveyed loud and clear. Our league acts as a catalyst to bring about positive change in society by supporting initiatives like Akshaya Patra’s hunger relief campaigns.

In line with RCL’s theme of "Serving Change, Delivering Impact," our partnership with Akshaya Patra is designed to drive social change through cricket. Together, we aim to take steps towards a healthier and more equitable society, where no child has to choose between education and food.

Conclusion

As RCL continues to grow and expand, we are incredibly grateful for the partnership with Akshaya Patra, an organization that shares our values of promoting sustainable development and fighting hunger. Their relentless commitment to providing nutritious meals and supporting education is truly inspiring, and together, we are making a tangible difference in the lives of millions of children across India.

By combining the power of sport and philanthropy, RCL and Akshaya Patra are proving that cricket is not just a game—it’s a platform for social change, a tool for building a more inclusive society, and a powerful means to drive impact where it’s needed most. With such partnerships, we are confident that we can continue to serve change, deliver impact, and unite communities for a brighter future.